Do you find yourself looking for ways to increase traffic to your company website or social media pages? There are multiple forms of marketing that will increase awareness of your business.
Social Media Marketing, Website Development, Search Engine Optimization (SEO), and Paid Advertising are four ways to increase online visibility. Consumers have the internet in the palm of their hand at all hours of the day searching on Google, scrolling social media pages or keeping up with the latest news. Business owners must stay in front of their target market(s) by creating relevant content that provides value. Business owners should also invest in a user-friendly website that gives necessary information about the business and its products or services.
Social Media Marketing
Choose social media outlets that appeal to your target market. Create content that will be posted on your business social media pages. Be sure the content is catchy and tailored to your audience. Post videos, pictures, and word images to build a constant flow of content. The easiest way to stay on top of posting is to utilize tools that will schedule your posts like Loomly, Brandwatch, Sendible and more. Your social media pages should have a brand image that aligns with the brand of your business.
Website Development
A quality website is the way consumers will identify your business online. Your online presence begins and ends with your website. If you do not currently have a website, invest in one to establish digital presence and credibility. Websites provide vital information that help consumers learn about you.
Search Engine Optimization (SEO)
Search Engine Optimization is a critical tool to driving online traffic. The focus of SEO is to improve website position through blogs, keywords, and backend improvement of your website. It is important to keep new content on your website to increase your ranking. Your website ranking is determined by the effectiveness of the business’ SEO strategy. When your website is ranked high it is more likely that consumers will go to your site when searching for products or services you offer.
Paid Advertising
Paid advertising comes in many forms. In this age of social media, paid advertising is not always the go to option for visibility but can provide return on investment if done right. Pay per click ads are effective because the individuals targeted are more likely to purchase your product or service. Social media ads are another form of paid advertising that is simple and effective. More than 50% of millennials surveyed stated that overall social media ads have become more relevant to them. Influencer marketing is another effective tactic on social media. Collaborations with celebrities or individuals with high influence encourage consumers to use your product or service.
Source:
Mittal, Sneha. 2022, Business 2 Community, 5 Secrets to Get more Visibility for Your Business. <https://business2community.com/marketing/5-secrets-to-get-more-visibility-for-your-business-02137987#:~:text=5%20Secrets%20to%20Get%20More%20Visibility%20for%20Your,try%20everything%20they%20can%20to%20grow%20their%20business.>
